Kim Alford - Practice Manager

about kim


Originally from the UK, Kim moved to Australia in 2007 after completing her studies. Since her arrival, Kim has enjoyed a number of challenging roles within the creative industries and joined TONIC in early 2010. During her time at TONIC Kim has proven her skill and acumen in business management and operations whilst assisting in the growth and development of the TONIC team.

As the Operations Manager, Kim is responsible for most operational aspects of the business, working closely with Matt to ensure delivery of projects / deadlines. Over the past 8 years, Kim’s role has diversified with TONIC to include responsibilities ranging from graphic design, web design, interior design and assisting in product specification.

Kim believes that great design is cultivated from a motivated, diverse team of professionals who challenge questions and bring ideas and differing perspectives to the table.

With an eye for detail and an understanding of design Kim enjoys working with her peers and team to ensure delivery is above and beyond what is expected, and to continue to push the TONIC brand into new areas of business.